Avocados From Mexico launches digital experience for the Big Game
Avocados From Mexico has launched a multifaceted campaign designed to engage consumers and make avocados shippable at every touchpoint during the biggest avocado occasion of the year.
From the "House of Goodness" digital experience to in-store QR codes that drive directly to the brand's website and a new partnership with eCommerce Acceleration platform MikMak, AFM's 2022 Big Game campaign will link brand awareness and sales "like never before".
AFM has built its brand around this occasion, and recently announced its return as a Big Game advertiser with a 30-second spot.
"We've built the AFM brand on a foundation of innovation – now, we're back in the Big Game with not only an ad but another innovative, fully integrated campaign," said Alvaro Luque, President and CEO of Avocados From Mexico.