Six Queensland producers from Australia’s Murray Darling Basin will be showcasing their produce as part of the ‘Now in Season’ campaign in Taiwan.
In a release, state Department of Agriculture and Fisheries (DAF) senior industry development officer Justin Heaven said this was an opportunity for producers to build consumer awareness and demand for Queensland vegetables.
“Producers will be selling their high quality produce through several CitySuper stores in Taiwan over 10 days, culminating with a showcase event on 14 June 2017,” Heaven said.
“This will include a range of in-store promotions, tastings and other networking activities designed to build the presence of Queensland fresh produce.
“The produce that will be showcased includes broccoli, cauliflower, onions, red cabbage, Chinese cabbage, celery, baby leaf products and fresh juice.”
He said growers would also meet with importers, distributors and retail partners to discuss export opportunities.
Heaven said Taiwan had been highlighted as a potential growth market with the total value of fresh produce imported into Taiwan reaching US$295.4 million in 2016, up from US$135.6 million the previous year.
“The Taiwan market does have strict import protocols and regulatory requirements in place, so producers considering trading with Taiwan should investigate the market requirements thoroughly,” he said.
The ‘Now In Season’ campaign is a multi-industry, multi-country integrated promotional program designed to raise awareness of the advantages of quality, safe and healthy Australian horticulture products.
Heaven leads a project that supports irrigators to develop new, high value, export oriented horticulture industries in the Queensland Murray Darling Basin to increase economic activity and employment is areas affected by irrigation water buy-backs under the Murray Darling Basin plan.