Philippines launch of ‘Taste Australia’

‘Taste Australia’ is an innovative campaign to promote fresh Australian produce in the Philippines. It was launched this week at the Australian Embassy.

Filipinos are increasingly aware of Australian fruit and vegetables and demand for these product is on the rise. Australian fruit exports to the Philippines grew from A$ 500,000 (€315,000) in 2010 to A$ 20 million (€12.6 mln) in 2017.

The first Australian products to be promoted under the Taste Australia campaign are fresh Australian grapes which are in season from March until May. These will be available in leading retail stores such as Rustan’s Supermarkets, Shopwise, Robinsons, S&R and SM.

The Taste Australia event saw trend watcher Michelle Aventajado take charge of a cook-up between Bondi and Bourke’s Australian owner Chef Wade Watson and the Australian Ambassador’s official chef Edwin Ferrer. reports how the Taste Australia campaign is a unique collaboration between Hort Innovation, the Victorian Government and Austrade and is designed to help increase the profile, sales and consumption of premium fruit and vegetables in the Philippines.

Publication date: 4/13/2018

Philippine government to support banana exports to Australia

The Department of Agriculture has promised to help facilitate the entry of Philippine bananas onto the Australian market, which has been closed to Filipino exporters for more than two decades. Secretary Emmanuel F. Piñol said he would be willing to broker a meeting between Filipino banana exporters belonging to the Pilipino Banana Growers and Exporters Association and Australian officials. quoted him as saying: “The possible reopening of the Australian market is a welcome development for us and for me. I find it unfair that the Philippines buy beef and other meat products from Australia, when our local products could not enter their market.”

The Filipino Banana Growers and Exporters Association has certainly showed its interest to export bananas to Australia after that nation’s ambassador to the Philippines, Amanda Gorely, said Canberra is willing to cooperate. During a BusinessMirror Coffee Club forum last month, Gorely said her government is willing to assist exporters comply with the Australian animal health and plant regulations so they can again access the Australian market. However, she added that no Philippine exporter has approached Canberra, signifying an interest to ship bananas to Australia.

Gorely claims that Filipino exporters prioritize Asian markets such as Japan and South Korea, where they have a bigger share compared to Australia where banana production is sufficient to meet domestic demand.

In 2002, Manila filed a complaint against Australia at the World Trade Organization for its de facto ban on Philippine bananas. Manila argued that Philippine bananas were no threat to Australian bananas because they were not intended to fulfil Australia’s entire demand. To date, the dispute has yet to be resolved.

Publication date: 2/27/2018


Australian oranges come to 7-Eleven convenience stores in the Philippines

The Australian Trade and Investment Commission (Austrade) and Citrus Australia, in partnership with Philippines Seven Corp. (7-Eleven Philippines), recently launched the “Australian Oranges: Now In Season” campaign to highlight the availability of quality, safe, sweet and healthy Australian oranges exclusively in select 7-Eleven stores in the Philippines.

“Australia is pleased to bring to Filipinos healthy snack options and we are happy that 7-Eleven Philippines came onboard this year to bring deliciously safe and healthy Australian oranges closer to Filipino consumers,” said Elodie Journet, Australian embassy senior trade and investment commissioner to the Philippines and Micronesia.

“The Australian citrus industry sees great opportunities in the Philippine market and we are looking forward to further expand the availability [of the produce] throughout the country. Partnering with 7-Eleven is one of the steps toward that goal,” Citrus Australia Citrus Market Access Manager David Daniels commented.



Publication date: 10/25/2017

Citrus industry surprised by growth in unfamiliar new markets of Philippines, Canada


The peak body for Australia's citrus industry says it has been taken by surprise by the success of two formerly "non-existent" markets that have leapt to become among its top export destinations.

Canada and the Philippines are now in the top 12 export destinations for Australian citrus, each consuming nearly 6,000 tonnes of fruit a year.

Market access manager with Citrus Australia, David Daniels, said the growth is exciting, particularly as the Philippines economy continues to grow.

"A few years ago those markets were almost non-existent," he said.

"I can't say why that is, but certainly in the Philippines we've put a lot of effort in marketing and working in partnership with the Victorian Government and AusTrade to do point-of-sale material and work with their supermarkets.

"We never really thought it would happen this quickly or we would see such substantial volumes.

"In my first trip to the Philippines I didn't think we'd do much more than a handful of containers per year. Six thousand tonnes is quite a surprise."

Business news publisher Forbes placed the Philippines is the second-fastest growing economy in east Asia, second only to Lao and ahead of China, in its March analysis.

Mr Daniels said now that Australia has a strong foothold in many markets the challenge is for growers to produce fruit tailored for foreign consumers.

"It really is about growing to market requirements and knowing what the end consumer wants," he said.

"What size fruit, what grade, how sweet they want it. And there are certain cultural practices.

"The good growers are doing that already, they are growing their crops specifically for a market and have been doing that for the last 20 years."

Source: ABC Vic Country Hour. Author: Emma Brown

Image: Orange Pixabay_Hans