Fruitday launches supply chain service

Chinese fresh food e-tailer provides supply chain solutions to fresh fruit companies

As demand for supply chain services continues to grow in China’s fresh fruit trade, Freshbridge, a new supply chain company dedicated to the industry, was recently established in Shanghai. One of the companies behind the new business is Fruitday, a leading Chinese fresh food e-tailer.

“As a leader and pioneer in China’s fresh fruit e-commerce sector, we have a deep understanding of the market,” said Loren Zhao, Fruitday co-founder, who also will be heading the new company. “We believe the future of fruit trading will rely on the integration of information, logistics and capital flow.”

Freshbridge aims to bring such integration through its wide range of supply chain solutions, which include sorting, packaging, ripening and deep processing, as well as wholesale, storage and logistics services. The company is positioning itself as the bridge that links growers, marketers and retailers online and offline, bringing them closer together than ever before.

According to the company, Freshbridge has recently formed a strategic partnership with Shanghai Longwu Fruit and Vegetable Wholesale Market. The two parties will work together in import, customs clearance, repackaging, storage, trade and logistics, and hope to become a one-stop solution provider for fresh fruit businesses.

iFresh expo - 2018

iFresh Expo to be held on 13th-15th Nov 2018 in Shanghai New International Expo Centre.It will be held together with FHC, 22th Shanghai International Food and Beverage Exhibition, the exhibition areas will exceed 110,000 square meters, the professional visitors expected to reach 100,000.


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Chinese consumers like large, dark colored cherries

In recent years the diet of the Chinese consumer has quietly changed. More and more people choose organic and imported food. They even choose these products as gifts for family and friends. "Chinese people like cherries to be purple and turning darker. They think that the darker the cherry, the better it is; and the larger the cherry, the better it is. Chileans, however, prefer the cheaper, smaller cherries," said Hernan Garces, the chairman of the board and president of Agricola Garces, the largest cherry producer and exporter in Chile. "The cherry that meets all the requirements of Chinese consumers will have a long, dark green stem. It will have a high sugar content and firm fruit flesh. Its color will be between 'red brown' and 'dark brown'. And the fruit will measure between 28 mm and 30 mm in diameter."

"We have established an office in Shanghai, so we can be close to our customers. Our e-commerce business is developing at a rapid pace and creates a snowball effect. We have to plant cherries with even higher quality, even larger diameters, and even darker colors, because that is what the Chinese consumer desires," said Hernan Garces.

Chile is the largest supplier of fresh fruit to China. It is also the number one supplier of cherries for Chinese import. According to statistical data from the Chilean Fruit Exporters Association the cherry export volume from Chile to China increased greatly between the cherry seasons of 2017 and 2018. It already exceeds 125 thousand tons, which is a historical record. Chairman of the Chilean Fruit Exporters Association, Ronald Bown, said that 83.75% of this year's Chilean cherry production will go to China.

Source: via

Publication date: 2/21/2018

China's cherry imports increase 13% on last year

The Chinese import of cherries has increased hugely as a result of a worldwide increase in cherry production volumes and an increase of living standards in China. The season in which cherries from the southern hemisphere mature fortunately coincides with the Chinese Spring Festival. In recent years the imported cherries from Chile, New Zealand, and Australia have become fine-quality products that many Chinese give as seasonal gifts or enjoy for themselves.

Shanghai is one of China's most important ports for the import of cherries. The cherries allowed to access China mainly come from the United States, Chile, New Zealand, Canada, and Australia. Statistical reports from the Shanghai Office for Quality Supervision, Inspection, and Quarantine show that Shanghai port imported nearly 30 thousand tons of cherries.

Although each individual country has reduced cherry production, the overall import volume of China still increased with 13.1% compared to the previous year. Between November and December 2017, Shanghai imported 3,000 tons of air freighted cherries, which is an increase of 20% compared to the same period in the previous year and set a historical record.

Source: via 

Publication date: 2/14/2018 opens Australia New Zealand office

The retail giant has chosen the city of Melbourne as a base to source products for its Chinese consumers
China’s largest retailer,, has opened a local office in Australia’s city of Melbourne.

The move will help the company bring more imports into China from the region, amidst a ‘boom in demand’. already have staff on the ground at their new headquarters, located on Collins Street in Melbourne’s CBD, who will help the company offer Australian and New Zealand brands and retailers access to its 266.3m active users.

"Australian and New Zealand brands are in strong demand on, especially in the categories of food, agriculture, dairy and cosmetics,” said Winston Cheng,’s president of international.

“This office will help local products access that demand. We look forward to strengthening and promoting the trading relationship between these two great countries and China,” he said.

JD said they chose to locate their office in Melbourne because of opportunities presented for e-commerce businesses by the State of Victoria. This includes access to an abundance of local suppliers, Australia's only 24-hour shipping port, and a supportive local government.

Philip Dalidakis, Victoria’s minister for investment and trade, said he is excited to have opening its headquarters in Melbourne.

“This move is confirmation that we truly are Australia's e-commerce capital. We're already working closely with to connect them with businesses and opportunities here in Victoria and look forward to seeing the company go from strength to strength."

Source: Author: Camellia Aebischer


ATGA CEO expects “very good year” for Aussie table grapes

The head of the Australian Table Grape Association (ATGA) claims reports of administrative hold-ups for China-bound shipments were blown out of proportion last month, and that exporters were given registrations in time to send some containers in time for Chinese New Year (CNY) festivities.

ATGA CEO Jeff Scott tells Fresh Fruit Portal that 90% of Australia’s table grape export season involves sales after these celebrations, but this year has been unique with earlier fruit ripening and a later CNY on Feb. 16.

“I have to say AQSIQ (China’s General Administration of Quality Supervision, Inspection and Quarantine) were very good because when they got advice that we would like the [registered exporter] list up very quickly, it went up probably earlier than what had happened in previous years,” says Scott.

“There was no delay or anything like that; it was just pure administrative work like what happens every year,” he says, clarifying the list was published more than two weeks ago.

“Everyone was hoping to get three or four containers across to China in time – everyone likes to do that because that’s the market we’d like to access, but timing-wise we know we can’t really do it that often. It’s a one-off situation that might come around in another four or six years.”

More recently, Scott and his colleagues along with Austrade and Hort Innovation have been busy with association seminars in Japan (Tokyo and Osaka) and South Korea (Seoul).

“Just about every major importer, distributor and retailer was there in attendance,” he says.

“I gave a major presentation on the industry, what the upcoming season was going to be like, innovation and marketing that the industry is going to take for Japan and Korea, and then afterwards there was networking.

“We only had half a dozen exporters there because the season is starting, but everyone in attendance couldn’t have been happier.”

He says the industry is also looking at doing promotions in South East Asian countries like Thailand, the Philippines and Indonesia, while potentially doing more association-level seminars to benefit importers in different markets in the future.

He emphasizes 2018 is looking to be a “very good year” for the Australian table grape sector.

“The crop is not large in size, it’s a normal crop. Everyone is saying that the sugar is very much on the high levels.

“The brix [sweetness measure] has come on early and they’re very strong – the size, the color, the formation of the bunches and so on. Everyone is saying it’s one of the best years they’ve ever had, particularly some of our main varieties such as Thompson Seedless and Crimson.

“The color in Crimson looks very uniform and good at this stage so everyone is looking for a very good year,” he says,

He adds the hot weather experienced in Australia this summer hasn’t had any major impact on the grapes.

“If anything it brings on their maturity a lot sooner than normal,” he says.

“Because it’s Australia and we have covers to protect our Thompsons from sunburn, the heat won’t have that much of an impact if at all.

“There’s just more maturity on Crimsons than what we would have expected but not by much, maybe a week or so.”

First air freighted Australian honey peaches land in Beijing

On January 29th, 2018, the first shipment of Australian honey peaches was air freighted to Beijing and transported directly to the Xinfadi market in Beijing. The exporter was Royal Fresh International, and the importer was Beijing Jinsanfu International Trading Co., Ltd. The individual boxes of Australian honey peach weighed 4 kg. There were altogether 780 boxes. Most of them contained 16 to 18 peaches, and the smallest amount was still 12 to 14 peaches in a box.

The production season of Australian honey peaches generally starts in November and draws to an end in March of the subsequent year. The actual circumstances depend on differences between individual production areas and weather conditions. Mainland China has officially started to import honey peaches, apricots, and plums, just as the Australian summer production season of stone fruit is at its height. This is an excellent business opportunity, whether for Royal Fresh export of cherries, nectarines, honey peaches, plums, and Western plums, or for Chinese importers who have a strong desire to purchase fresh fruit.

This shipment of Australian honey peaches was imported under the brand "Top Crop". Top Crop is a fruit orchard in Victoria that has cooperated with Royal Fresh for many years. This orchard also supplies superior grade nectarines in relatively large volumes. Retailers who import fruit to China welcome the small peak season in the approach to Chinese Spring Festival. Royal Fresh takes this opportunity to export more fruit to China, and provide the consumers with a wider variety from which to choose.


Royal Fresh International Pty Ltd

David Yang

Bai Guang Lan, sales manager
Beijing King Sanfu International Trade Co. Ltd

Publication date: 1/31/2018

Australian nectarines arrive in Shanghai

The news conference "admire the taste of Australia" was organized in Shanghai on January 18th. Apart from an introduction to seasonal fruits from Australia, this conference also demonstrated the superior technology for the preservation of harvested fruit. It is reported that the sales promotion of seasonal nectarines lasts from January 23rd to February 1st.

It took place in the Shanghai based Ole, RT-Mart, City Super, Yummy Fruit, and Metro Supermarket, as well as at three Shanghai branches of G-Super (Xuhui, Yangpu, and Baolehui districts).

The season of Australian nectarines lasts from October to April. They can either be enjoyed when the fruit flesh is firm and crisp, or when the fruit is fully ripe, and the fruit is juicy and less acidic. The taste of nectarines is thick and sweet, which entirely suits the taste of Chinese consumers. "Admire the taste of Australia" will also host fresh Australian grapes in the coming month. The geographical distribution of production areas in Australia makes it possible to enjoy fresh and sweet grapes from November to May.

Source: via

Publication date: 1/29/2018

Australian nectarines “100% improved on last year” for second Chinese campaign

After a frustrating debut last year, lessons have been learned and growing conditions have been in the Australian industry’s favor for the current season.

While fruit import demand has softened in China with an “excessive amount” of Chilean cherry arrivals, Summerfruit Australia CEO John Moore says his country’s nectarines have been achieving “better than satisfactory” results on the market floor and gaining acceptance at retail.

Last season cold and wet weather led to a deterioration of fruit quality for Australia’s nectarine crop. While many exporters showed restraint, the actions of a few meant there was still Aussie fruit floating around in China with very low levels of brix, a measurement for sweetness.

“We’re back to a normal [growing] season. Last year for instance we didn’t get above 33°C (91.4°F) – now we’re into the low 40s (104°F),” Moore tells Fresh Fruit Portal from Shanghai.

These improved growing conditions, combined with good irrigation access for farmers, have played their part in boosting fruit quality for importers in the lead-up to Chinese New Year on Feb. 16.

“As far as nectarines go our season is 100% improved on last year. The quality is much better and I’ve been able to establish that there’s a marginal difference between Chilean nectarines and ours,” Moore says.

“I know the Chilean nectarines and with respect I say this as our competitor. They produce a lot more than Australia – we’re only able to land into mainland China up to 10,000MT of quality nectarines with reasonable brix,” he says.

“Our brix has increased. I was here in December and through to now I’ve seen the brix level come up two percentage points, so we’re looking at 15s at the moment. There’s definitely a difference in our brix to our competitors’ brix.

The industry representative elaborates on the comparison as well as the season’s development and expectations.

“I was in Guangzhou yesterday and it was my first time this year seeing the Chilean nectarines. The fruit there is of good color, very firm – I think it’s the early varieties and like with any country the early varieties probably need to mature a bit,” he explains.

“I think as the season progresses there’s going to be pretty interesting volumes coming out of Chile and we wish them all the best.”

Moore visited China on Dec. 20 and saw Aussie nectarines were already in the market, with early season fruit that was more acceptable for the Chinese market.

“And I was here over the Christmas-New Year break and the quality of our fruit was just sensational as it improved,” he says.

“We’ve targeted a lot of high-end retailers and we’re getting better than satisfactory results at this stage. We expect that to improve as we go to CNY (Chinese New Year).

“Obviously everyone will be disappointed after Feb. 16. It’ll fall off but then demand will probably pick up again from the end of February through to the end of March, which is the end of our season.”

He says last year the Australian industry shipped 5,800 metric tons (MT) of nectarines to mainland China, and while 10,000MT may well be “too much of a star in the sky”, the numbers will definitely be up.

“I’ve already seen fruit being destined for other cities. We’re certainly not with all the eggs in one basket going to tier ones,” he says.

“There’s certainly fruit going Chongqing, Chengdu, Xi’an, Nanjing, all the cities close to the tier one cities; I don’t don’t know how far west or north they’re going, but that’s not in our strategy.

“We haven’t got enough volume in Australia and we’re not narrow-minded enough to think we can do all over China – we’re just doing into key markets and where they key market buyers distribute the fruit, that’s their decision, not ours.”

With a small output compared to major international players like Chile and Spain, the Australian stonefruit industry ‘isn’t looking to conquer the world’, but the sector does have 38 different markets and continues to develop new ones.

“The Middle East is a good market for us. Singapore, Malaysia, other Asian countries take modest volumes,” he says.

“We are continually having in-country campaigns in Singapore, Malaysia, Philippines, Thailand, Vietnam. That’s a market that’s opening up to us now – we were there up until 2011 but the Vietnamese government cut out a lot of Australian industries and now we’re re-prioritized into Vietnam so that’s a market that’s emerging.

“The USA is a work in progress – we’re waiting for the biosecurity departments of the respective countries to work through the issues, and even with our next door neighbor New Zealand, we’re waiting for their next biosecurity meetings to have access.”

First shipments of peaches to China

Under newly ratified protocols, Orsida Fresh peaches have been sent by airfreight to mainland China

Valleyfresh Exports have worked with Cobram grower, Orsida Fresh to airfreight some of the first batches of Australian peaches to China via airfreight under newly ratified protocols.

The access will allow Australian growers of stonefruit, grapes and cherries to enter markets in mainland China more efficiently than before.

“Now with the direct access we can have a flight leave Melbourne in the morning and arrive in China that night,” said Valleyfresh Exports manager Saxon Call.

Valleyfresh will be focusing on airfreight in to Guangzhou, Beijing and Shanghai.

Their first shipments of peaches were in partnership with Orsida Fresh, a grower in Cobram, Victoria who worked with Call and his colleague Mark Shaw on the project.

“The grower we worked with was a big help in enabling us to get the right quality fruit in to the supply chain,” said Call.

Valleyfresh will be focusing their efforts on peaches and nectarines for the moment, but are hoping to begin exporting plums in the coming months.

Protocol treatments for different fruits can be found on the Manual of Importing Country Requirements website.

“With treatment, the protocol does cost a little bit more, but direct market access to China is what Australians have wanted and really needed.”

Source: Author: Camellia Aebischer

Australia: Reid Fruits sees interest “drop off” in China for cherries

An influx of Chilean fruit has put the market under pressure, but the Tasmanian grower is experiencing a good season nonetheless with a wide range of export opportunities worldwide.

“Our feedback has certainly been that the interest in cherries generally – in fact the interest in fruit generally – is a little bit slow [in China],” says Reid Fruits marketing and business development manager Lucy Gregg.

This is probably due to several factors. Markets tend to be quiet anyway in the wake of Christmas and New Year, consumers usually buy less fruit when there are snow storms outside, and this year the supply dynamic is markedly different.

Gregg highlights that last season an early Chinese New Year date combined with lighter crops from Tasmania and Chile meant there were “nowhere near enough cherries to supply demand” in China. But this year, Chile is set to export at least 150,000 metric tons (MT) of the sweet fruit, with the majority of that volume destined for China.

“Obviously we’ve noticed a drop-off in interest from China because the market’s got a lot of Chilean fruit in there, but we’ve always kept our sales into China at 30%,” Gregg tells Fresh Fruit Portal.

“So for us it’s actually just been a case of reaching out to our existing markets and feeding volume into them,” she says.

“We’d actually sold probably close to a third of our crop before Christmas anyway and probably a third before the first of the major Chilean arrivals turned up. It’s added an interesting dynamic to the season but we’ve been lucky enough to find alternative markets.”

She says that in addition to China, the company has been selling cherries through from Northeast Asia to Southeast Asia, and has even done some sales into the USA and Europe.

“We started picking in mid-December so we were lucky enough to have the pre-Christmas market rush in markets that observe Christmas, and in the New Year, last week was probably a bit of hard work but now we’re just starting to see these other markets respond.

“Plus Australian mainland cherries are starting to decline in volume so we’re starting to see less of those in markets such as Singapore and Malaysia. That’s another opening for us.

“If you had all your eggs in one basket I think you’d definitely be smarting.”

She says while the industry seems to be seeing a “general apathy” in China for fruit purchases, interest is likely to pick up now that the “four-week countdown” is starting for Chinese New Year.

“For production this season we’ve been so fortunate, particularly for us up in the Derwent Valley; we’ve had absolutely minimal rain so the packouts are really high,” she says.

“The feedback has been that the Chilean fruit has been quite large and the quality has been quite good, so for them the planets have aligned as well. It just goes to show the dynamic.

“They say a day’s a long time in politics. A day is a long time in the cherry world as well.”

Comparative disadvantage in Taiwan

Gregg says another issue that has affected Australian cherry exporters is the free trade agreement (FTA) signed between New Zealand and Taiwan.

“Australia doesn’t have a free trade agreement with Taiwan, and Taiwan certainly was one of our key markets but because we’re at a 20% disadvantage straight away because of the tariff, that certainly hasn’t been the market we thought it would have potentially been either,” Gregg says.

“But New Zealand, from what we hear, has had an earlier season so now we’re starting to get reports that New Zealand fruit is potentially drying up in some of these markets so that’s an opportunity for us as well.”

Australia-China access deal ratified

Trade can now commence under improved protocols for the export of Australian cherries, stonefruits, table grapes and citrus
Exporting of some stonefruits, citrus, cherries and table grapes from Australia to China will now become easier and faster under a series of new protocols ratified today (12 January).

The finalisation of the protocols comes after proposed changes to the Manual of Importing Country Requirements (MICoR) were announced in November 2017. The ammendments included approval for different modes of transit for fresh fruit including air and seafreight, which had previously been excluded for certain varieties.

Exporters will still have to wait for approval to send fruit under the new protocols as import permits still need to be issued.

Table Grapes

For the table grape industry, changes mean access to airfreight with fumigated fruit. Industry members suggest this will expand their reach into inland areas and tier two cities.

“This is a game changer because it will open up a whole new market in China for our growers and they’ll be able to deliver to market after only four days,” said Australian Table Grapes Association chief executive Jeff Scott prior to ratification.

Scott said there would be significant benefits for the table grape industry in light of the new protocol.

“In two of three years, once fumigation facilities are in place and growers know how to manage the protocol, I think it could add another A$80-100m worth of exports,” he said.


Key benefits for Australian citrus exporters include recognition of South Australia’s Riverland as a pest free area, approval of cold disinfestation at 30C, and a relaxation of the field control measures for certain pests.

“This will provide benefits to both sides of the trade. Fruit will undoubtedly arrive in better condition with better out-turn quality and shelf life and reduce the costs of supply,” explained David Daniels, market access manager at Citrus Australia.

“Ultimately, it means that we can continue to supply Chinese consumers with high quality fruit at affordable prices.”


For the stonefruit industry, the deal will extend access beyond nectarines to include peaches, plums and apricots. The protocol includes low-dose methyl bromide fumigation of peaches, which allows fruit to be airfreighted.

“We’re also completing efficacy trials for low-dose methyl bromide on plums and apricots, with the hope of getting airfreight-friendly protocols for those products next year,” said John Moore, CEO of Summerfruit Australia.

Exporters must attain a Chinese import permit before sending their first consignments of fruit, a process which can take two or three weeks to complete. Regardless, Australian peach suppliers remain confident they will receive the green light to start airfreight shipments in time for the all-important Chinese New Year trading period.


The deal arguably represents the most significant market access win to date for Australia’s cherry industry.

Along with recognising a number of cherry production hubs as pest free areas, growers on the Australian mainland will be able to send their fruit directly to China via airfreight for the first time.

The protocol requires all mainland cherries grown outside recognised pest free areas to undergo methyl bromide treatment prior to export.

“We would love a non-treatment or irradiation protocol, and we will continue to campaign for improved market access, but we can make it work with methyl bromide,” said Cherry Growers Australia (CGA) chief executive Tom Eastlake. “We will see shipments under this protocol for sure.”