AHEIA - Providing leadership to support and strengthen Australia's trade in horticultural produce.


AHEIA is the only organisation providing comprehensive advocacy and representation for trade in fresh fruit and vegetables in Australia. This trade surpassed $1.69 Billion in 2016/17, comprising $1.2 Billion in exports and $489 Million in imports.

Some issues that received our attention in 2017:

  •  Review and revisions of all plant import protocols
  •  Planned introduction of managed pathways for all plant imports (including CBIS)
  •  Planned transition away from pre-clearance inspection programmes
  •  Planned introduction of new cost recovery charging schedule
  •  Declining service levels under cost recovered programmes
  •  Planned introduction of new export regulations
  •  A suite of new bilateral and multilateral FTAs currently under negotiation
  •  Rise in use of Non-Tariff Measures and their impact on trade
  •  Continued market penetration gains by other Southern Hemisphere suppliers
  •  Rising supply chain costs and introduction of Enhanced Air Cargo Examination
  •  Phytosanitary trade interruptions
  •  Increasing biosecurity risks
  •  Lack of coordinated approach to trade development initiatives across horticulture
  •  Market access and improvement activities

The Association seeks your support and participation as we respond to the challenges that confront horticultural trade, to safeguard the future prosperity of the industry.


The AHEIA has been the peak industry body representing exporters and importers of horticultural produce in Australia since 1987.


Our recent survey of members verified that AHEIA represents the majority of exporters and importers by value. This encouraging result validates the role of AHEIA as the peak industry body for horticultural imports and exports.

The Association’s membership consists of:

  •  Importers
  •  Exporters
  •  Value chain partners
  •  Peak Industry Bodies


AHEIA is a non-governmental and not-for-profit organisation, with a primary focus on advocacy to enhance the trade of horticultural produce in and out of Australia.
The Association seeks to foster collaboration across the value chain, providing leadership to support and strengthen Australia's competitive advantage in the trade of horticultural produce. 


The AHEIA promotes the role of bilateral trade in horticulture, and represents the views of Australian importers, exporters and value chain partners, across all traded horticultural produce.
The Association will develop coordinated approaches to resolve operational issues and improve the profitability of trade, with the goal of making exports and imports simple, transparent, and efficient.

AHEIA aims to lead decision-making, advocacy and action in trade:

  • Market access
    - To advocate for, and support, new market access
    - To provide market intelligence and cross-commodity perspective
  • Market intelligence
    - To provide industry and government with global commercial perspective of horticultural trade
    - To support information transfer and capacity building with/among members and throughout the industry
  • Market expansion
    - To grow trade in current markets
    - To expand bilateral trade
    - To promote the formation of trading partnerships with/among members
  • Market maintenance
    - To maintain and improve Australia's competitive advantage
    - To reduce and remove tariff and non-tariff barriers to trade
  • Trade efficiency
    - To ensure regulatory burdens and costs are minimised
    - To ensure regulation does not jeopardise profitability of trade
    - To ensure Australia rises to meet the challenges of the global trade dynamic


In order to achieve the goal of building international horticultural trade AHEIA will maintain a strong focus on advocacy, consultation and communication, both internally and externally. The Association provides leadership and a point of contact in representing members and influencing decisions affecting the Industry.

This important function requires building strong working relationships with members, Federal Senators and Members of Parliament, Industry Stakeholders, relevant government departments and the Media.


Department of Agriculture and Water Resources
Department of Foreign Affairs and Trade
Department of Infrastructure and Regional Development
Other departments as pertaining to focus detailed above
Relevant international counterparts


Value chain partners (including international counterparts)
Peak Industry Bodies
Horticulture Innovation Australia

Industry Committees

HEICC - Horticultural Exports Industry Consultative Committee
IFCC - Imported Food Consultative Committee
IFPWG - Imported Fresh Produce Working Group
Industry Trade Advisory Panel

The AHEIA upholds values of regular, open, transparent and direct communication.

If you would you like to contact an AHEA Committee Member, contact AHEA National offices on tel: 07 3379 4983 or email admin@horticulturetrade.com.au.